Heather Wright is the creator & maker behind the refined hippie jewelry brand Crunchy Diva Designs. Her one-of-a-kind pieces are designed with raw & reclaimed elements that are inspired by nature. A “Crunchy Diva” is a stylish, confident, and inspired soul who feels connected to earth while standing for justice & peace. We’re so honored to offer her pieces to our community of like-minded mamas & we hope you’ll enjoy getting to know another one of our badass female makers!
Q: Tell us a little about your company & journey to making it happen.
A: I started Crunchy Diva Designs back in 2010 as a hobby and dabbled learning to make jewelry and create pieces for myself and friends. I built a real business about 5 years later, and then decided to take the plunge and do it full time in 2017. It is a labor of love as I identify as a “Crunchy Diva” and “I am my brand”. I find that anyone that understands the name of my company is a Crunchy Diva too. See the definition below…. 4 years later I am in 65 stores in the US, Canada, and the UK. I hope to grow more in 2021 as Covid has not helped the growth of many small businesses, mine included. But we must carry on….
Q: Why is this mission important to you?
A: Because I am my brand. I stand for justice, and peace, and love. Overall, a hippie outlook and life and my brand attracts people with the same values and thoughts which makes me happy.
Q: What is your "superpower"?
A: My “superpower” is mixing and matching bracelets to create the perfect stack!
Q: We're redefining what it means to be a "mama." Some mamas are traditional mothers; others are unbelievable foster & adoptive moms, devoted caregivers, selfless grandmothers, badass sisters, loving wives, or your very best friend. What does "mama" mean to you?
A: I am MAMA to my 10 year old pup named Paisley. She is my light and honestly, the love of my life.
Q: What change do you hope to see in the world through your business/product/idea?
A: OH, change, I hope to see LOTS of change in the world and our country through positivity and hope. I really hope that my customers see me and my designs as positive and happiness for them. I am not sure my jewelry can help change the world but by being a positive and honest business owner, maybe I can add a bit to that change….
Q: Any advice to the next generation of #SuperheroMamas?
A: Work hard, then work harder but also play and relax and create a BALANCE to be successful and happy at the same time.
Q: If you could be any #superhero, who would it be & why?
A: Wonder Woman because she has super abilities with EVERYTHING!!