Giving Back

You are truly a gift-giving hero when you make a purchase at Superhero Mamas. YOU make a difference. Not only are you supporting women in commerce and recognizing and empowering incredible women in your life with impactful gifts, you are also supporting causes that fuel women's empowerment.

"What is it, to be a hero? Look in the mirror and you'll know... Because a hero isn't someone who lives above us, keeping us safe. A hero is not a god or an idea. A hero lives here... on the street, among us, with us." Karen Page, Daredevil

From a place of abundance, we aim to partner with you, an incredible gift-giver, to make a positive impact on our community through commerce, by spreading empowerment & love through our products and local gifting-back efforts. Thank you for being a hero and for making the world a better place with your thoughtfulness.

Many of the incredible female makers of our products are already giving back with their sales to us. Check out product descriptions to see more information on this. Your gift giving through Superhero Mamas has a domino and ripple effect, often supporting multiple causes, beginning with our makers and rolling up to our efforts.

DHS donation 2

How Superhero Mamas Gifts-Back

In the first 6 months of operation, founder and Chief Gift Giver, Lisa Virtue, chose to commit a one-to-one gift giving effort to recognize foster moms in Oregon and partnered with the Department of Human Services (DHS) to do so. On Friday, April 30, 2021, 3 generations of women in Lisa's family delivered 150 gifts to DHS in Salem, Oregon. The DHS team delivered these gifts to foster mamas and foster children to give to their biological moms at weekly visits for Mother's Day, 2021.

This generous donation brought tears to the DHS team's eyes, as they have not previously been able to recognize the foster moms in this way. The goal of these gifts is to fuel these women's superpowers, empowering them to continue their selfless acts of kindness to children in need and for them to feel seen and appreciated by their community. Several Superhero Mamas customers also sponsored foster mom gifts, assisting in the cost burden of these efforts. 

DHS donation

As a registered benefit company* here in Oregon, Superhero Mamas is committed to gifting back to the community whenever and wherever possible. We are also on a mission to turn a profit - which is how we will be able to continue to do good for our community as a business. Without a profit, these makers and the community will not benefit from our mission. "You have to have a margin to have a mission".


*An Oregon benefit company is a type of corporation that considers its impact on society and the environment in the business decision-making process, in addition to earning a profit.

Benefit companies differ from traditional corporations with regard to their purpose, accountability and transparency. The purpose is to create a general public benefit, which is defined as "a material positive impact on society and the environment, taken as a whole, from the business and operations of the company."